Style Fashion Week Night 2: Stop Staring, Alternative Apparel,

Much like Style Fashion Week’s inaugural runway event last March, fashion industry reps and invited guests attending the old Vibiana Cathedral in downtown LA Tuesday got a runway full of retro from Paramount-based and vintage-ispired designers Stop Staring, this time to showcase their spring and summer 2012 designs.

Stop Staring!

Designer Alicia Estrada has stayed true to the retro vibe that’s made her line incredibly popular—kicking off the second night of Style Fashion Week LA as the first runway presenter, many of Estrada’s models looked like they popped out of a Fred Astaire dance choreography or maybe off the set of AMC’s Mad Men.

Read more of this post

Bijou Tresor Sponsors Style Fashion Week Los Angeles

Style Fashion Week is the “newest and most ambitious fashion week to emerge from Los Angeles,” according to the company’s website.

The week consists of runway shows from some of the hottest designers in the fashion industry, showcasing their upcoming seasonal lines to fashion industry buffs and special guests.

As one of the top sponsors of the Spring/Summer 2012 edition of Style Fashion Week LA and as the sole jewelry provider for runway models’ fashion accessories, Bijou Tresor will be blogging about each night of the event.

Read more of this post